About Us

New Gild is a professional jewelry studio in a relaxed setting, that features the work of independent artists rather than mass-produced or catalog jewelry. We strive to bring creativity and ingenuity together to create beautiful, one-of-a-kind objects to celebrate the most sacred moments in our clients’ lives. We bring the best technology in jewelry creation and repair along with passion and heart to every project we undertake. For those seeking traditional pieces, we have access to suppliers who offer ready-made jewelry mountings that fulfill the need for classic designs, when custom design isn’t necessarily needed–that saves you money. It’s different at New Gild, and when you walk in the door, you’ll feel it. We’re that jewelry store you’ve been looking for.


Jenifer Bellefleur

Co-owner Jenifer Bellefleur’s aesthetic sensibilities and savvy business sense allow her to balance our clients’ dream ring ideas with their lifestyles, while encouraging passion and imagination in the process. She’s our GIA (Gemological Institute of America) certified diamond and pearl expert, working with clients to design wedding and engagement rings and anything else we can imagine together. Jen loves working closely with clients to get to the heart of what they’ll truly love in a jewelry object, and dreaming up how to bring that to life.  In 2015, Jenifer won a $5,000 award from the WJA (Women’s Jewelry Association) to further her diamond education, and in 2016 won the Mikimoto scholarship for pearl education.  She was also in the Army, on the bomb squad–for real!  She loves to tell you about these things if you ask, and will also share vegan food recipes and her love of taco night.


Kelsey John Lee-Karol

Co-owner Kelsey John Lee-Karol is a Platinum and Goldsmith with an A.A.S. degree in jewelry design, repair, and manufacturing, and certification in gemology from Minneapolis Community Technical College.

He has gained a breadth of knowledge and experience from working in a wide variety of prominent jewelry industry settings in the Twin Cities metro area for over a decade. From high volume to high value, fine precision to fine art, you may already be wearing a piece he had a hand in!

He is always grateful for the privilege to design and create some of the most significant symbols in the lives of his friends and family, and is truly honored when entrusted by a new friend to create or mend one of their most treasured pieces. Seeking to be the most honest and trustworthy set of hands, Kelsey always takes every possible opportunity to learn new techniques and further hone his skills.

Kelsey has deep roots in Minneapolis and the arts community. He credits his family, elementary art teacher Mr. Wudlick, and Juxtaposition Arts for his path into a career in the arts. Since 2009 Kelsey has also maintained a studio practice in the Casket Arts Building in Northeast Minneapolis where he pushes the boundaries of materials and design. Evident if you know him or have come across his work in a local gallery or at Art-A-Whirl, is his love of the rare, timeless, and the unusual. Be it gemstones, (tourmaline and spinel are his favorites!) jewelry methods, decaf coffee, music, or Minneapolis–just ask; you’ll be fast friends!

Kelsey is so very excited to be starting a business in the Linden Hills Neighborhood of Minneapolis. It has always been a very special place for him as his grandparents Betty Lou and Ivan Lee lived just up 44th Street on Dart Avenue, and he has so many great memories with them in the village. He is deeply grateful for everyone who has been part of his journey thus far and thrilled to be able to make a living through his art, doing what he loves.


It has been our pleasure to work with Jen and Kelsey…it is a great place to go for jewelry repair and especially for jewelry design. I love my new diamond and platinum ring! I had no idea what I wanted when I went in but did know that I wanted to include my original, 46 year old, engagement diamond in the design. I also knew that I wanted the ring to be different from anything I could purchase in a regular jewelry store. Jen talked with my husband and I and gave us some ideas and we worked together on a design that would work really well with my wedding band. My ring was ready 3 days before Christmas! I love it! I also want to mention that we gave Jen a budget to work with and my new ring and also 2 ring repairs came in well under the top of our budget. We highly recommend them. Thank you Jen and Kelsey!

-Mary Beth

I am pleased with any work that I have had done with Kelsey and Jen. Have recommended them to several of my friends, and they have been very pleased and impressed. I have also bought a couple rings that Kelsey had crafted, and have had many complements on them. I am hooked, and will return. Thank you guys for much happiness.


I just love the two jewelry pieces I had done. Working with Kelsey and Jen was so fun and so easy. Kelsey’s designs were both beautiful and unique. I get compliments on my pendant and my earrings all the time. I would highly recommend them to anyone looking for special design and service.


I liked Kelsey immediately, engaging and kind. He had artistic ideas / possibilities for the ring. I may incorporate another ring with the original one in the future. He did beautiful work in a timely manner. Great place.


My fiancé worked with Jen to create the most perfect custom engagement ring for me! I wanted to use my grandma’s diamond and Jen designed a ring that featured her diamond and fit my style perfectly-without ever meeting me! We went to see Jen after our engagement and she sized the ring perfectly. The ring is beautiful and high quality, and the customer service is fabulous!


Jenifer and Kelsey were a pleasure to work with! They really focus on what your ideas are and make them come to life. It was also great that throughout the whole process, I was getting updates every time something was getting done; it made me feel like I was apart of the whole project. My rings came out beautiful and one of a kind!


Until I met Jen I didn’t know what I was going to do with some rings that I had been holding onto for many years. I didn’t really have a clear idea what I wanted it to look like, I just knew that I wanted them made into a pendant and I wanted an original. Jen spent many hours working out a design that was very pleasing to both me & my husband, but I don’t think we ever thought it would turn out as beautiful as it did. Jen and Kelsey did a fantastic job.


I recently had the experience to have my great-grandmother’s ring set with a stone of my preference with the help of Jen and Kelsey. I have nothing but rave reviews for them both. I was nervous about having anything done to the ring since it is a family piece of jewelry and is quite old, but Jen assured me they would take the utmost care for my ring. Jen was amazing in helping someone through the design process who was very new at all of this. She listened to me and to what my thoughts were regarding what I wanted my ring to look like. When we finally decided on what shape, size, and stone to set into the ring she found a beautiful selection of stone for me to choose from. Kelsey then was able to take our ideas and make it reality. I felt that my ring was in such professional and capable hands with Kelsey. He contacted me throughout the process to update me on a time line which was appreciated. How the ring turned out truly far exceeded my expectations! I am already planning on contacting Jen and Kelsey again to help create a fully custom ring for me in the future! Thank you to Jen and Kelsey for your passion about what you do!


Kelsey helped design a necklace for my wife. She couldn’t find the design she wanted at a regular store. To celebrate the arrival of our first child, I surprised her with a custom design, which she absolutely loves. Very high quality work, one of a kind creations, and a wonder staff! Will be coming back with more work, and have recommended to everyone that asks about the necklace.